The West Kelowna Shelter Society is a bridge housing charity organization in West Kelowna. They help bridge the gap of being homeless and rejoining society.

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The existing brand was dated, a mix of colors, a long logo and overall feel was wrong. WKSS did not have any requirements other than keeping the colors to a maximum of three plus black. They wanted a clean but inviting and friendly feel to the brand.

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One major goal of the new WKSS brand is to bring awareness of homeless in the community and to tackle the "Not In My Backyard" mindset. WKSS wanted the new look to appeal to the community and to bring a sense of professionalism and ease to members of the community. 

 

This rebrand was a group project for the charity and consisted of three designers.